I am self-taught designer with a deep interest in how things work and the choices people make.

I stumbled into designing and film making when I had to make a poster and an ad for a college event.

And the rest, as they say, was...just working really hard. Designing and creating something felt so great, I just kept doing it till I got good at it.

Simple. ✌️

Currently, I own the Add to Cart function for Puma.com. Previously, Associate Director of Design at Clear, founding designer at Zilingo and Flarepath. Co-founder of an urban waste-to-value startup.

I have over a decade of experience designing for India and South East Asia. I’ve helped multiple startups get their products to market, scaled and managed design teams before co-founding my eco-startup.I understand how critical it is - both philosophically and culturally - for a business to get the user experience, service design, product thinking and positioning right.

I love playing video games especially the kind that let you tinker, learn or create - build a city, a railway empire or take on mighty civilizations. These games have been some of my best Urban Design, Economics, Public Policy and History teachers.

On weekends, you’ll find me perfecting my morning coffee, reading, doing interior design challenges, or going on photo walks around Singapore.